Quest

  • North America Marketing Program Manager

    Location US-OH-Remote
    Job ID
    2019-5259
    Category
    Marketing
    Position Type
    Regular Full-Time
  • Overview

    Responsible for partnering with stakeholders in sales, product marketing, digital marketing, field marketing and corporate event marketing to plan, execute, manage and measure demand generation programs for North America.

    Responsibilities

    • Demand generation specialist who develops comprehensive North America campaign plan and optimizes tactics to meet North America regional targets.
    • Responsible for providing quarterly forecast for campaign programs and analyzing reports to monitor performance and ensure campaign success.
    • Communicate campaign plan, analysis of results, and optimizations to executives, sales teams and key stakeholders via remote and in person presentations
    • Responsible for managing and tracking North America program budget for the business unit
    • Coordinates execution and completion of defined program activities by working with functional team members on tactics such as advertising, email marketing, virtual events, contests/promotions, paid search, organic search, corporate and field events, partner programs and other demand generation tactics.
    • Ensure responses from programs are appropriately tracked and delivered to the intended sales organization
    • Track responses and conversion through the lead funnel and optimize follow up and tactics as needed.

    Qualifications

    Experience:

    3+ years of experience working in marketing for a software company with proven results. Must be able to develop and implement effective marketing programs.

     

    Technical Knowledge:

    Experience with Salesforce. Familiarity with Eloqua or Marketo marketing automation system and Adobe Analytics preferred.

     

    Communication/Interpersonal Skills:

    Excellent analytical, project management and organizational skills with the ability to manage multiple projects at any given time. Individual must have strong presentation skills.

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