• North America Marketing Program Manager

    Location US-OH-Remote
    Job ID
    Position Type
    Regular Full-Time
  • Overview

    Responsible for partnering with stakeholders in sales, product marketing, digital marketing, field marketing and corporate event marketing to plan, execute, manage and measure demand generation programs for North America.


    • Demand generation specialist who develops comprehensive North America campaign plan and optimizes tactics to meet North America regional targets.
    • Responsible for providing quarterly forecast for campaign programs and analyzing reports to monitor performance and ensure campaign success.
    • Communicate campaign plan, analysis of results, and optimizations to executives, sales teams and key stakeholders via remote and in person presentations
    • Responsible for managing and tracking North America program budget for the business unit
    • Coordinates execution and completion of defined program activities by working with functional team members on tactics such as advertising, email marketing, virtual events, contests/promotions, paid search, organic search, corporate and field events, partner programs and other demand generation tactics.
    • Ensure responses from programs are appropriately tracked and delivered to the intended sales organization
    • Track responses and conversion through the lead funnel and optimize follow up and tactics as needed.



    3+ years of experience working in marketing for a software company with proven results. Must be able to develop and implement effective marketing programs.


    Technical Knowledge:

    Experience with Salesforce. Familiarity with Eloqua or Marketo marketing automation system and Adobe Analytics preferred.


    Communication/Interpersonal Skills:

    Excellent analytical, project management and organizational skills with the ability to manage multiple projects at any given time. Individual must have strong presentation skills.


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