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North America Program Manager

North America Program Manager

Job ID 
2018-2741
Location 
US-TX-Austin
US-OH-Dublin
US-CA-Aliso Viejo
Category 
Marketing
Position Type 
Regular Full-Time

More information about this job

Overview

Responsible for partnering with stakeholders in sales, product marketing, digital marketing, field marketing and corporate event marketing to plan, execute, manage and measure demand generation programs for North America.

Responsibilities

  • Demand generation and product specialist who develops comprehensive North America campaign plan and optimizes tactics to meet North America regional targets.
  • Responsible for providing quarterly forecast for campaign programs and analyzing reports to monitor performance and ensure campaign success.
  • Communicate campaign plan, analysis of results, and optimizations to executives, sales teams and key stakeholders via remote and in person presentations
  • Responsible for managing and tracking North America program budget for the business unit
  • Coordinates execution and completion of defined program activities by working with functional team members on tactics such as advertising, email marketing, virtual events, contests/promotions, paid search, organic search, corporate and field events, partner programs and other demand generation tactics.
  • Ensure responses from programs are appropriately tracked and delivered to the intended sales organization
  • Track responses and conversion through the lead funnel and optimize follow up and tactics as needed.

Qualifications

Experience:

5+ years of experience working in marketing for a software or information technology company with proven results. Must be able to develop and implement effective marketing programs.

 

Technical Knowledge:

Proficient in Salesforce and Microsoft Office applications. Familiarity with Eloqua or Marketo marketing automation system. Experience with Adobe Analytics preferred.

 

Communication/Interpersonal Skills:

Excellent analytical, project management and organizational skills with the ability to manage multiple projects at any given time. Individual must have strong presentation skills and be comfortable presenting in front of executives.

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