The SEO and Web Analytics Manager is a senior individual contributor responsible for driving organic growth and improving digital performance, with a strong focus on lead and pipeline generation. This role combines technical SEO, on-page and content optimization, and advanced web analytics. The position owns measurement strategy, GA4 configuration and governance, SEO tooling, and executive reporting that connects website performance to pipeline and revenue outcomes. The ideal candidate brings deep experience in B2B software and hands-on expertise working in Drupal environments. 

• Own the organic search roadmap across technical SEO, on-page optimization, content recommendations, and internal linking 
• Define and deliver quarterly SEO growth plans tied to business priorities such as product lines, solutions, and regions 
• Manage keyword and topic strategies, content briefs, and competitive analysis using SEMrush 

Technical SEO and Drupal 
• Partner with WebDev and platform teams to implement technical SEO improvements in Drupal environments 
• Manage templates, schema, modules, structured data, indexation controls, XML sitemaps, redirects, canonicalization, and hreflang where applicable 
• Maintain site health including crawlability, performance, Core Web Vitals, and duplicate content governance across large-scale websites 

Web Analytics and Measurement 
• Own GA4 configuration including event taxonomy, conversion definitions, channel grouping, and data quality governance 
• Ensure consistent tracking across key user journeys such as downloads, demo requests, webinars, and partner referrals 
• Maintain accurate documentation, QA processes, and tagging standards 

Reporting and Insights 
• Build and maintain dashboards that connect SEO and web performance to engagement and conversion outcomes 
• Deliver recurring executive reporting focused on trends, insights, risks, and actionable recommendations 
• Translate data into clear priorities and business impact 

Tool Ownership and Operations 
• Serve as primary owner of Google Search Console, GA4, SEMrush, and related SEO tools 
• Create repeatable reporting frameworks, monitoring processes, and documented SOPs 
• Monitor indexation, performance, enhancements, and search opportunities in Search Console 

• 6 to 8 plus years of experience in SEO and web analytics with significant exposure to B2B software or B2B technology 
• Hands-on experience working in Drupal including templates, modules, content models, redirects, metadata, and release workflows 
• Advanced GA4 expertise including event design, conversions, funnels, and troubleshooting 
• Strong experience with Google Search Console including indexation, enhancements, and performance analysis 
• Proficiency in SEMrush for research, audits, and competitive analysis 
• Experience building executive dashboards in Looker Studio 
• Strong ability to translate data into insights and actionable recommendations 
• Proven ability to drive execution in a cross functional environment as a senior individual contributor 

Preferred Qualifications 
• Experience managing enterprise websites with large page counts and multi region or multi product environments 
• Deep technical SEO knowledge including schema, Core Web Vitals, rendering, log file analysis, and international SEO 
• Familiarity with tagging frameworks, governance models, and UTM standards 
• Experience working with BI teams, data warehouses, or CRM attribution models 

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