Quest Software is a leading B2B SaaS company who creates technology and solutions that build the foundation for enterprise AI. Focused on data management and governance, cybersecurity and platform modernization. As we continue our growth and expansion, we're on the lookout for a highly motivated and experienced Demand Generation Campaign Manager to bolster our presence and pipeline across the NAM region.
We're seeking an accomplished NAM Demand Generation Campaign Manager who is a data-driven marketing professional with a genuine passion for driving growth and harnessing cutting-edge technologies like AI. You'll be responsible for designing, executing, and optimizing integrated marketing campaigns that generate awareness, create, capture, and accelerate sales pipeline for both new and existing customers throughout NAM.
In this pivotal role, you'll be instrumental in translating go-to-market strategies from Product Marketing into impactful campaigns. You'll orchestrate multi-channel campaign execution, with a strong focus on Account-Based Marketing (ABM) strategies, to fuel our awareness activities, demand generation programs, and sales plays. Your expertise will be crucial in expanding our market footprint and championing the adoption of AI-powered marketing within our strategies.
What You'll Be Doing / Responsibilities
-Strategic Campaign Development: Develop and take ownership of comprehensive, integrated NAM-specific demand generation campaign plans, ensuring they align with overall business objectives and regional targets for marketing contribution to pipeline and revenue.
-ABM Leadership: Lead the development and execution of sophisticated Account-Based Marketing (ABM) programs tailored for key accounts within NAM, leveraging platforms like Demandbase to identify, engage, and convert high-value prospects
-Sales & Regional Alignment: Work closely with Sales Leaders across NAM to deeply understand their business requirements, sales objectives, and regional nuances. You'll translate these insights into effective campaign strategies and in-region activations.
-Territory Partnership: Partner effectively with Regional Marketing Managers who are focused on in-territory execution, providing them with campaign assets, guidance, and support to ensure consistent messaging and maximize local impact.
-Performance Forecasting & Analysis: Provide quarterly forecasts for campaign programs, analyze performance reports, and leverage insights to optimize campaigns for maximum impact and ROI continuously.
-Stakeholder Communication: Clearly communicate campaign plans, detailed analysis of results, and proposed optimizations to executive leadership, sales teams, and key stakeholders through engaging remote and in-person presentations.
-Budget Ownership: Manage, spend, and meticulously track the NAM program budget for your assigned business unit, ensuring optimal allocation and demonstrable return on investment.
-Multi-Channel Orchestration: Coordinate the end-to-end execution of defined program activities across a diverse range of tactics, including, but not limited to:
-Lead Management & Optimization: Ensure that all responses from marketing programs are appropriately tracked, qualified, and seamlessly delivered to the relevant sales organizations. Continuously track leads and conversions through the entire sales funnel, optimizing follow-up processes and campaign tactics as needed to improve conversion rates.
-Cross-Functional Collaboration: Collaborate effectively with internal teams, including Product Marketing, Sales, Marketing Operations, Digital, Web, Social Media, PR, and Regional Marketing managers, as well as external agencies, to ensure cohesive campaign execution and consistent brand messaging.
-7+ years of experience in B2B SaaS demand generation, campaign management, or a similar marketing role, with a proven track record of hitting and exceeding pipeline and revenue targets in the NAM region.
-Experienced working with organizations specializing in data platforms, data governance, or data integration solutions is strongly preferred.
-Demonstrable experience with ABM strategies and platforms, with a strong preference for hands-on experience with Demandbase.
-A keen interest in and practical understanding of Artificial Intelligence (AI) in marketing, with experience or a strong desire to implement AI-driven strategies for enhanced targeting, personalization, and efficiency.
-Proficiency in Salesforce CRM for pipeline tracking, reporting, and campaign attribution.
-Expertise with marketing automation platforms such as Eloqua (preferred), or Marketo, HubSpot, or Pardot.
-Analytical skills with the ability to interpret complex data, derive actionable insights, and present findings clearly. Experience with reporting tools like Power BI would be a bonus.
-Exceptional project management and organizational skills, with the ability to successfully juggle multiple projects simultaneously in a fast-paced environment.
-Excellent communication and interpersonal skills, including strong presentation abilities and comfort presenting to large groups and executive leadership.
-A results-oriented mindset with a focus on measurable outcomes and continuous improvement.
-A Bachelor's degree in Marketing, Business, or a related field.
Who You Are
-This role is suited to a strategic thinker and hands-on problem solver who thrives in fast-paced, high-growth environments.
-You bring curiosity, humility, and a forward-thinking mindset to help take our marketing to the next level.
Company Overview
Quest Software builds the foundation for enterprise AI with solutions in data governance, cybersecurity, and platform modernization. More than 45,000 companies — including 90% of the Fortune 500 — trust Quest to solve their most critical IT challenges. From securing identities and modernizing platforms to preparing data for AI, we help enterprises unlock their full potential.
Why Quest
At Quest, your work makes an impact. You’ll help organizations get AI-ready while building your career with a global team of innovators. We offer:
Quest is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Quest is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Quest are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief, national, social, or ethnic origin, sex (including pregnancy), age, physical, mental, or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union, or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Quest will not tolerate discrimination or harassment based on any of these characteristics. Quest encourages applicants of all ages.
Come join us. For more information, visit us on the web at Quest Careers Innovate.Collaborate.Grow
Job seekers should be aware of fraudulent job offers from online scammers and only apply to roles listed on quest.com/careers using our applicant system. Note: We do not use text messaging or third-party messaging apps like Telegram to communicate with applicants, so please exercise caution if you are approached in this way and only interact with people claiming to be Quest employees if they have an email address ending in @quest.com.
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